Valiz is an independent international publisher on contemporary art, theory, critique, design and urban affairs. 

The hypothetical rebrand is inspired by the physical process a reader experiences as they turn the pages of a book from the beginning to end of a book. As the reader delves deeper into a book the thickness of the book shift from right to left as with the thicks and thins of the letters in the logotype.

The logotype is inspired by the process of reading a book and the shift in it’s thickness from the start of the book to the end.